Google Analytics for Small Businesses

Description

Google Analytics for Small Business: Getting Found Online

Do you know how people are finding your business online? More importantly, do you know what they’re doing once they get to your website?

For small business owners, Google Analytics can help turn website activity into useful information you can actually use. Join MBAC for a practical session focused on Google Analytics 4 (GA4) and how it can help you better understand your customers and make smarter marketing decisions.

You’ll learn how to:

• Understand key website metrics and what they mean for your business
• Track website traffic, marketing results, and customer behavior
• Measure the results of your marketing efforts and ROI
• Use analytics data and AI to improve your website performance and search visibility