This session explores digital growth strategies for small businesses through a modern SEO lens—integrating SEO (Search Engine Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI Optimization). Participants will learn how to conduct keyword and topic research, craft content optimized for both search and generative engines, and apply AI-driven insights to enhance visibility, engagement, and conversions. The session also covers local SEO tactics, on-page optimization, website structure for improved indexing, and using free AI tools for research and competitive benchmarking. By aligning data-driven optimization with business goals, attendees will understand how to measure ROI, strengthen online presence, and attract more qualified customers
Register online:
https://kentonlibrary.bibliocommons.com/events/6913853506078d36007762c1
Free
