Using Google Analytics for Small Business Growth: The How and Why of How People Found Your Website

Using Google Analytics for Small Business Growth: The How and Why of How People Found Your Website

Monday, August 11, 2025 (2:00 PM - 3:00 PM) (EDT)

Description

This session covers the fundamentals of using Google Analytics 4 for small business growth, including installation, key metrics interpretation, and leveraging data for marketing optimization. Participants will learn how to track website traffic sources, measure marketing ROI (Return on Investment), understand user behavior, and utilize AI to analyze Google Analytics data, ultimately improving their website performance and search engine visibility.

Pricing

No Cost

Monday, August 11, 2025 (2:00 PM - 3:00 PM) (EDT)

Seating is limited, so you do need to register in advance.

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With a member-centric focus, the Covington Business Council provides access and connections to the dynamic growth of Covington, Kentucky by fostering a culture that promotes one-on-one attention. CBC delivers an experience that is personal and focused on the success of its members. Covington Business Council provides educational programming, impactful assistance and meaningful opportunities for its members to advance their business and professional growth.
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