This session covers the fundamentals of using Google Analytics 4 for small business growth, including installation, key metrics interpretation, and leveraging data for marketing optimization. Participants will learn how to track website traffic sources, measure marketing ROI (Return on Investment), understand user behavior, and utilize AI to analyze Google Analytics data, ultimately improving their website performance and search engine visibility.

Instructor: Phil Wiseman, Founder of Analytics That Profit which is certified in Google Analytics and is a Certified HubSpot Solutions Provider, and a Databox Premier Partner.