Using Google Analytics for Small Business Growth: The How and Why of How People Found Your Website | Lunch & Learn Virtual

Description

This session covers the fundamentals of using Google Analytics 4 for small business growth, including installation, key metrics interpretation, and leveraging data for marketing optimization. Participants will learn how to track website traffic sources, measure marketing ROI (Return on Investment), understand user behavior, and utilize AI to analyze Google Analytics data, ultimately improving their website performance and search engine visibility.